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Advertising Policy

Last reviewed August 8, 2026

This policy describes what advertising PDC accepts and what it refuses.

Current position

PDC does not run display advertising at launch, does not accept payment for favourable coverage, and does not allow a provider relationship to change the substance of an educational page.

What PDC will not do

  • Run display advertising at launch.
  • Accept payment to describe a provider as best, trusted or guaranteed.
  • Publish sponsored content without a clear label.
  • Let a commercial relationship change the substance or conclusions of an educational page.
  • Use countdown timers, artificial scarcity, fake reviews or fake ratings.

If advertising is introduced

Any advertising would be visually distinct from editorial content and clearly labelled, and this page would be updated before the first ad is served.

This policy is written in plain language to describe how PDC actually operates today. It has not been reviewed by an attorney. PDC intends to obtain professional legal and privacy review before significant traffic or any collection of personal stories.